Me and my friend have apparently and unwittingly jumped on the bandwagon along with so many others to read this. With a reported $3.5m price tag plus 2 additional sequels and 1.5m for the film rights from Ridley Scott, it's this summer's apparent runaway literary Avatar. Who knew? So far we're a little over 200 pages in but it's so extremely compelling and gripping neither one of us want to do anything else. Totally Hooked.